I’ve been thinking a lot about sleep recently. Most research shows that we don’t get enough, and our deficit is seriously hurting our productivity, our physical health, even our mental well being.

Leaders and business writers like Arianna Huffington and Tom Rath are devoting more time to the topic. Greg McKeown’s Essentialism, a book I’m very excited about right now, spends a whole chapter on it.

The line we’ve all heard is, if you snooze, you lose. But it turns out the opposite is true.

The costs of not getting enough sleep are staggering. And a key difference maker in accomplishing more is more sleep.

So we all know it’s important. But how do we actually do it? There are a lot of factors working against us, but many of these are easy to address. You don’t have to follow any of these perfectly—I certainly don’t, at least not all the time—but here are six strategies for getting more and better sleep starting tonight.