Many business owners shy away from the spotlight, preferring to keep the focus on the products or services. However, for new business owners, making yourself the face of your brand can have some powerful benefits. Here’s why:

No one knows the business like you do
No one else will be as passionate or committed to the business as the person responsible for starting it. You believe in your products and services, and that will come through to prospects and customers.

You need to build trust in you, not just what you’re selling
If your business doesn’t yet have name recognition or notoriety, you need to convince potential customers to take a chance on the business. Even if what you sell is the best on the market, people need to trust you and align with your values, if they’re going to buy it.

The best way to do that is to let them know who you are and build connections through regular, authentic interactions. The more people see you, the more they will grow to trust you, and that is the critical first step to gaining their business.