HS4A theme was once again a central theme of CES2024 and the campaign branding and messaging was found at every event, public space and keynote. The concept of human security was mentioned by notable CEOs in keynote speeches, panel dicussions, and press releases. One example is a quote by Kisun Chung, Vice-Charman and CEO of HD Hyundai during his keynote: “Improving the productivity and sustainability of the construction industry is key to tackling many, if not all the human security challenges of our civilization. It’s about changing the way we build so that we can change our future.”

Compared to CES2023, it seemed as if the concept of human security had been accepted by attendees and tech corporations and was more embedded in their messaging

Three Great Minds sessions were held between 7-12 January, and each was attended by 400-500 attendees. The HS4A campaign video was played at the beginning of each session and HS4A branding was projected onto the stage backdrop and on branded boxes on the stage. The panelists consisted of HS4A members and invited specialists in their field, who aligned with the human security theme:

The UN Secretary-General’s Envoy on Technology, Amandeep Singh Gill, invited by HS4A, addressed the Leaders in Technology audience on the importance of the Global Digital Compact and an accessible digital future, that ties into the adoption of technology as an eighth pillar of human security.

Three Great Minds sessions were held between 7-12 January, and each was attended by 400-500 attendees. The HS4A campaign video was played at the beginning of each session and HS4A branding was projected onto the stage backdrop and on branded boxes on the stage. The panelists consisted of HS4A members and invited specialists in their field, who aligned with the human security theme:

The HS4A theme was once again a central theme of CES2024 and the campaign branding and messaging was found at every event, public space and keynote. The concept of human security was mentioned by notable CEOs in keynote speeches, panel dicussions, and press releases. One example is a quote by Kisun Chung, Vice-Charman and CEO of HD Hyundai during his keynote: “Improving the productivity and sustainability of the construction industry is key to tackling many, if not all the human security challenges of our civilization. It’s about changing the way we build so that we can change our future.

_Chapter 1: "The Creative Spark"_

Meet Stephen, a talented graphic designer with a passion for art and creativity. He spends his days designing logos and branding materials for clients, but feels unfulfilled and restless.

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Here are some inspiring design stories:

1. The creation of the iconic Nike swoosh logo by Carolyn Davidson for just $35.
2. The design of the Apple Macintosh computer by Hartmut Esslinger, which revolutionized personal computing.
3. The story of how Paul Rand designed the IBM logo, which has become a symbol of innovation and excellence.
4. The creation of the famous "I NY" logo by Milton Glaser, which has become a symbol of New York City.
5. The design of the first Google doodle by Larry Page and Sergey Brin, which has become a beloved feature of the search engine.
6. The story of how Dieter Rams designed the iconic Braun SK4 record player, which is a masterpiece of minimalist design.
7. The creation of the iconic Coca-Cola bottle design by Earl R. Dean, which has remained largely unchanged since 1915.
8. The design of the first Apple iPhone by Jonathan Ive, which revolutionized the smartphone industry.
9. The story of how Massimo Vignelli designed the iconic New York City subway map, which has become a classic of information design.
10. The creation of the iconic Pepsi Globe logo by Arnell Group, which is a masterclass in simplicity and branding.

These stories showcase the power of design to transform businesses, cultures, and lives. They inspire us to create work that is innovative, meaningful, and impactful.