Irrespective of which of these two ways an entrepreneur goes into a new business, opportunities are hard to spot. Identifying a product, service, or business opportunity that is not merely a different version of something already available is difficult. Entrepreneurs make a common mistake in the opportunity recognition process by taking a currently available product or service that they like or are passionate about and then trying to build a business around a slightly better version of it
Irrespective of which of these two ways an entrepreneur goes into a new business, opportunities are hard to spot. Identifying a product, service, or business opportunity that is not merely a different version of something already available is difficult. Entrepreneurs make a common mistake in the opportunity recognition process by taking a currently available product or service that they like or are passionate about and then trying to build a business around a slightly better version of it
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