Content marketing is a broad term. But at its core, it’s about developing and promoting content that answers any questions your audience has and helps your target audience make informed decisions.

Managed correctly, an effective content marketing strategy can help attract consumers at the top of the funnel or help them with their mid-funnel decision-making.

Content marketing is more educational in nature than other digital campaigns like PPC or social media. Doing well in content marketing can help position your brand as an authority in a particular space.

Some content marketing examples might include blog posts, reports, guides, eBooks, or infographics.
Content marketing is a broad term. But at its core, it’s about developing and promoting content that answers any questions your audience has and helps your target audience make informed decisions. Managed correctly, an effective content marketing strategy can help attract consumers at the top of the funnel or help them with their mid-funnel decision-making. Content marketing is more educational in nature than other digital campaigns like PPC or social media. Doing well in content marketing can help position your brand as an authority in a particular space. Some content marketing examples might include blog posts, reports, guides, eBooks, or infographics.
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