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Where we need to go
This isn’t just about me on a soapbox because I’m a data point of one. I’m also looking at other signals in the UX community that confirm my beliefs about the direction of UX, and it has a pretty clear direction.

Consider the following evidence:

Jacob Nielsen in his Substack is urging the UX community to learn as much as possible because this is going to change technology.
Where we need to go This isn’t just about me on a soapbox because I’m a data point of one. I’m also looking at other signals in the UX community that confirm my beliefs about the direction of UX, and it has a pretty clear direction. Consider the following evidence: Jacob Nielsen in his Substack is urging the UX community to learn as much as possible because this is going to change technology.