Human marketers and merchandisers know this — it’s why you might see paper towels next to the BBQ sauce or buns and hotdogs together at the store. Humans could enrich “you are buying bread” with the qualitative data point “toppings go on bread” to create a delightful shopping experience. But getting data — even data fed to an AI — to do this is much harder than you’d think.
Human marketers and merchandisers know this — it’s why you might see paper towels next to the BBQ sauce or buns and hotdogs together at the store. Humans could enrich “you are buying bread” with the qualitative data point “toppings go on bread” to create a delightful shopping experience. But getting data — even data fed to an AI — to do this is much harder than you’d think.
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