Nike’s decision to eliminate individual product categories — who could marshal exactly this kind of expertise — in favor of a generic one-size-fits-all data model created a problem that you can probably predict. This model performed the equivalent of handing out flyers for your pizza shop in the pizza shop’s lobby and signaled the business to reorganize from attracting new customers to pumping more money out of the customers they already had.
Nike’s decision to eliminate individual product categories — who could marshal exactly this kind of expertise — in favor of a generic one-size-fits-all data model created a problem that you can probably predict. This model performed the equivalent of handing out flyers for your pizza shop in the pizza shop’s lobby and signaled the business to reorganize from attracting new customers to pumping more money out of the customers they already had.
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