English
Delivering Service
Once we’ve observed the behavior and context of our own audience, we can start to draw insights. Thanks to existing analyses of reader behavior, we already have some insights into universal audience needs:
Conventional wisdom: People don’t trust “the news.” Insight: People rely on reporting in times of crisis and disaster.
Conventional wisdom: People don’t trust “the news.” Insight: People trust voices they know and admire.
Conventional wisdom: People don’t want to pay for journalism. Insight: People pay for specific services journalism provides, namely information: real-time data, fact-checked quotes and statements, accumulated research, analysis of complex problems, and indexed resources.
Once we’ve observed the behavior and context of our own audience, we can start to draw insights. Thanks to existing analyses of reader behavior, we already have some insights into universal audience needs:
Conventional wisdom: People don’t trust “the news.” Insight: People rely on reporting in times of crisis and disaster.
Conventional wisdom: People don’t trust “the news.” Insight: People trust voices they know and admire.
Conventional wisdom: People don’t want to pay for journalism. Insight: People pay for specific services journalism provides, namely information: real-time data, fact-checked quotes and statements, accumulated research, analysis of complex problems, and indexed resources.
Delivering Service
Once we’ve observed the behavior and context of our own audience, we can start to draw insights. Thanks to existing analyses of reader behavior, we already have some insights into universal audience needs:
Conventional wisdom: People don’t trust “the news.” Insight: People rely on reporting in times of crisis and disaster.
Conventional wisdom: People don’t trust “the news.” Insight: People trust voices they know and admire.
Conventional wisdom: People don’t want to pay for journalism. Insight: People pay for specific services journalism provides, namely information: real-time data, fact-checked quotes and statements, accumulated research, analysis of complex problems, and indexed resources.