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This line of inquiry isn’t just useful for specific story topics — it can (and should be!) applied to audience as a whole.

If you’re an editor, ask: What kinds of information do your readers rely on for their wellbeing? What do they rely on you specifically for? And where do (or might) those spheres overlap?
This line of inquiry isn’t just useful for specific story topics — it can (and should be!) applied to audience as a whole. If you’re an editor, ask: What kinds of information do your readers rely on for their wellbeing? What do they rely on you specifically for? And where do (or might) those spheres overlap?