WHO developed Policies to protect children from the harmful impact of food marketing, which recommends countries implement comprehensive mandatory policies to protect children from the marketing of foods and non-alcoholic beverages that are high in saturated fatty acids, trans-fatty acids, free sugars and/or salt. It also issued a technical report on Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion, highlighting marketing strategies and the importance of controlling or prohibiting alcohol marketing to reduce the harm from alcohol.