Delivering Service
Once we’ve observed the behavior and context of our own audience, we can start to draw insights. Thanks to existing analyses of reader behavior, we already have some insights into universal audience needs:

Conventional wisdom: People don’t trust “the news.” Insight: People rely on reporting in times of crisis and disaster.
Conventional wisdom: People don’t trust “the news.” Insight: People trust voices they know and admire.
Conventional wisdom: People don’t want to pay for journalism. Insight: People pay for specific services journalism provides, namely information: real-time data, fact-checked quotes and statements, accumulated research, analysis of complex problems, and indexed resources.
Framing these insights as a question of “how might we…?” allows us to immediately begin to try answering it.

To answer these questions, service designers spend time with users to better understand their daily lives. This process is called “contextual inquiry”—gathering qualitative data on how people use a product in the context of their lived experience.

Service designers will pay attention to things like: When does this person interact with the product? How (mechanically, step-by-step) do they interact with it? What else is going on in their lives/days when they do? What do they do with it? And especially: What do they do with it that surprises us? What places do they get stuck? Are there any parts of the product they can’t access? What makes them stop using it? Are there other products they use instead of this one? Why? Are there any points we would expect them to use this product and they don’t? What can we see about why?

This line of inquiry isn’t just useful for specific story topics — it can (and should be!) applied to audience as a whole.

If you’re an editor, ask: What kinds of information do your readers rely on for their wellbeing? What do they rely on you specifically for? And where do (or might) those spheres overlap?

Service designers work to get beyond stated user preference, to better understand user behavior and lived experience. What does safe water mean to the readers who said they wanted more stories about this topic? How are their lives affected by it? What kind of information about water safety, if any, do they need and rely on? What are the consequences if they don’t get it? What kind of information could be of help that they don’t even know about?

A service delivers something of value that people cannot provide for themselves.

Denilson Igwe making it hard for Mark Angel by going through the legal way

Former member of Mark Angel comedy Denilson claims ownership of 50% shares of future revenues by Mark Angel and his team should be given to him.

Words from his lawyer 👇🏾
"We strongly advise that you do not ignore the contents of this letter by ensuring a swift settlement of our Client's demands in the next 14 days in order to avert an avoidable litigation of the full claim together with the attendant publicity"

Get more information in the comment section 👇🏾