First you need to understand what led to this situation. Every downturn has a different flavor, but they all have base ingredients. The original flavors of this one are COVID and eventually, the effect of Artificial Intelligence changes how we do our jobs.

Read on for the main points

That presents opportunities that we should embrace.

I’m of the same opinion as Keith Ford about the future of UX: we are entering a golden age, but it will require change of the habits we have.

We have a lot to change

Each had a different flavor and there were doomsayers that said that technology was dead, and it always came back. With each downturn came opportunity. Some of the largest companies that are around today were started these times. They survived and thrived based on the lessons learned.

How we got here
“Those who cannot remember the past are condemned to repeat it.”

George Santayana, The Life of Reason, 1905.

We are at the same crossroads today, especially with the advent of Artificial Intelligence, and adherence to business models that look more like good profit and loss statements instead of an infinite ATM. Real companies will come out of this stronger and better. They always do.

On the last day, everyone will be judged according to their work on earth.