At the summit, I spent one lunch session chatting with a writer who is building a health and parenting newsletter for her regional readership. “I’m creating something I really believe has value,” she told me. “But — does it? I can’t really tell.”

But many outlets — especially those that aren’t investigative-driven — don’t have nearly as clear a grasp on the why of their audience: “Why does our audience think we matter?” And underlying that: “What do our readers need from journalism? In what ways do they rely on us to meet that need? Is our publication demonstrably changing readers’ understanding or behavior? How do we know?”

People were reading her newsletter; thanks to increasingly-sophisticated analytics tools, journalists and publications can tell a lot about reader behavior. Her data could tell her who was reading, what content they opened, how much of it they read, how many times, at what times of day, on what platform, and whether they passed it on to others.

But what the data wasn’t telling her was why they were reading it—and what impact, if any, it was having on them.

Framing these insights as a question of “how might we…?” allows us to immediately begin to try answering it.

What kind of journalism service can you imagine? Look at these “how might we’s:”

This line of inquiry isn’t just useful for specific story topics — it can (and should be!) applied to audience as a whole.

If you’re an editor, ask: What kinds of information do your readers rely on for their wellbeing? What do they rely on you specifically for? And where do (or might) those spheres overlap?

Service designers work to get beyond stated user preference, to better understand user behavior and lived experience. What does safe water mean to the readers who said they wanted more stories about this topic? How are their lives affected by it? What kind of information about water safety, if any, do they need and rely on? What are the consequences if they don’t get it? What kind of information could be of help that they don’t even know about?

A service delivers something of value that people cannot provide for themselves.

Delivering Service
Once we’ve observed the behavior and context of our own audience, we can start to draw insights. Thanks to existing analyses of reader behavior, we already have some insights into universal audience needs:

Conventional wisdom: People don’t trust “the news.” Insight: People rely on reporting in times of crisis and disaster.
Conventional wisdom: People don’t trust “the news.” Insight: People trust voices they know and admire.
Conventional wisdom: People don’t want to pay for journalism. Insight: People pay for specific services journalism provides, namely information: real-time data, fact-checked quotes and statements, accumulated research, analysis of complex problems, and indexed resources.

Invest in yourself⚡️

Investing in yourself is the biggest investment of our lives. But it's not really about money. To become more effective, it is important to improve yourself in 4 dimensions:

Physical measurement

Health care - eat healthy food, get enough rest and exercise as often as possible.

Spiritual Dimension

System of values. To develop it, develop leadership qualities in yourself.

Intelligent measurement

Expanding horizons. Train your mind and never stop learning new things.

Socio-emotional dimension

Communication and interaction with others.

By improving each of these areas, you will definitely become more efficient and successful!

Na where them dey sell this kind bike i dey find now